Speaking & Workshops
Helping companies use design, relationships, and early project opportunities to secure more work.
Michael McCullough delivers practical presentations and workshops for industry conferences, professional associations, manufacturers, contractors, and sales teams.
Major Topics
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Design & Architecture Is Marketing
For: Contractors, builders, design-build firms, product manufacturers, architects, and design professionals
Abstract:
Design does not have to begin after a project is awarded. It can be one of the most effective ways to earn the project in the first place. This session explores how contractors, builders, design-build firms, architects, and other design professionals can use early concepts, sketches, visuals, ideas, and design thinking to demonstrate expertise, build trust, communicate possibilities, and create project opportunities before the conversation becomes centered on price. -
How Lunch & Learns Build Relationships That Lead to Specifications
For: Product manufacturers, building-product vendors, manufacturer reps, and sales teams
Abstract:
Lunch and learns can be much more than product presentations. This session shows manufacturers, product vendors, manufacturer reps, and sales teams how to use education, follow-up, technical support, and ongoing relationships to become trusted resources to architects and designers that lead to specifications. Attendees will learn how to stay relevant after the presentation, support specifiers during real projects, and create a repeatable path from education to future specification opportunities. -
Sell Through Design
For: Product manufacturers, contractors, builders, design-build firms, remodelers, landscape contractors, and specialty contractors
Abstract:
When a client is comparing contractors or manufacturers, the conversation can quickly become focused on price. This session shows contractors, builders, remodelers, and specialty trades how to use concepts, visuals, options, and design thinking during the sales process to make their value easier to understand. Attendees will learn how to help clients visualize the outcome, present ideas more effectively, reduce uncertainty, and differentiate themselves before the final decision is made. -
How Nonprofits Can Build Businesses That Fund Their Mission
For: Nonprofit leaders, executive directors, board members, and development teams
Abstract:
Nonprofits do not have to rely solely on grants and donations to fund their work. This session shows organizations how to turn their expertise, programs, assets, and relationships into mission-aligned businesses and earned revenue. Attendees will learn how to identify opportunities people will pay for while creating sustainable revenue that directly supports the mission.
Watch Michael Speak
TEDx Talk in Sendai, Japan, 2019
Distinguished Alumni Award Acceptance Speech, 2022
Private Workshops & Sales Team Training
In addition to conference presentations, Michael works directly with companies and sales teams to improve how they identify opportunities, build relationships, communicate value, and win projects.
Sessions can be tailored to your products, services, customers, and sales process.
Available Formats:
60–90 minute presentations
Half-day workshops
Sales team training
Custom educational programs
Bring Michael to Your Event
Available for conferences, association meetings, company workshops, sales meetings, and educational programs.