Speaking & Workshops

Helping companies use design, relationships, and early project opportunities to secure more work.

Michael McCullough delivers practical presentations and workshops for industry conferences, professional associations, manufacturers, contractors, and sales teams.

Major Topics

  • Design & Architecture Is Marketing

    For: Contractors, builders, design-build firms, product manufacturers, architects, and design professionals

    Abstract:
    Design does not have to begin after a project is awarded. It can be one of the most effective ways to earn the project in the first place. This session explores how contractors, builders, design-build firms, architects, and other design professionals can use early concepts, sketches, visuals, ideas, and design thinking to demonstrate expertise, build trust, communicate possibilities, and create project opportunities before the conversation becomes centered on price.

  • How Lunch & Learns Build Relationships That Lead to Specifications

    For: Product manufacturers, building-product vendors, manufacturer reps, and sales teams

    Abstract:
    Lunch and learns can be much more than product presentations. This session shows manufacturers, product vendors, manufacturer reps, and sales teams how to use education, follow-up, technical support, and ongoing relationships to become trusted resources to architects and designers that lead to specifications. Attendees will learn how to stay relevant after the presentation, support specifiers during real projects, and create a repeatable path from education to future specification opportunities.

  • Sell Through Design

    For: Product manufacturers, contractors, builders, design-build firms, remodelers, landscape contractors, and specialty contractors

    Abstract:
    When a client is comparing contractors or manufacturers, the conversation can quickly become focused on price. This session shows contractors, builders, remodelers, and specialty trades how to use concepts, visuals, options, and design thinking during the sales process to make their value easier to understand. Attendees will learn how to help clients visualize the outcome, present ideas more effectively, reduce uncertainty, and differentiate themselves before the final decision is made.

  • How Nonprofits Can Build Businesses That Fund Their Mission

    For: Nonprofit leaders, executive directors, board members, and development teams

    Abstract:

    Nonprofits do not have to rely solely on grants and donations to fund their work. This session shows organizations how to turn their expertise, programs, assets, and relationships into mission-aligned businesses and earned revenue. Attendees will learn how to identify opportunities people will pay for while creating sustainable revenue that directly supports the mission.

Watch Michael Speak

TEDx Talk in Sendai, Japan, 2019

Distinguished Alumni Award Acceptance Speech, 2022


Private Workshops & Sales Team Training

In addition to conference presentations, Michael works directly with companies and sales teams to improve how they identify opportunities, build relationships, communicate value, and win projects.

Sessions can be tailored to your products, services, customers, and sales process.

Available Formats:

  • 60–90 minute presentations

  • Half-day workshops

  • Sales team training

  • Custom educational programs

Bring Michael to Your Event

Available for conferences, association meetings, company workshops, sales meetings, and educational programs.